Age (LP: Age)
The customer's age rolled up into two-year bands from 18 to 100. Use
images and copy that best fit the age of each customer.
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Baby Supplies Shopper (LP: Baby Supplies Shopper)
Customers with the highest propensity to shop for baby supplies. Send
related offers to those purchasers baby supplies.
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Childrens Product Spender (LP: Childrens Product Spender)
Customers with the highest AOV in children's products. If a customer
is "True" in this field and has a low AOV with you, they are buying
from your competitors. Reach out with a special promotion to win more
of their spending in this category.
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Clothing Service Subscriber (LP: Clothing Service Subscriber)
Customers with the highest propensity to subscribe to clothing and
accessory services or boxes. If you plan to offer a clothing or
accessories subscription, these customers will most likely be
interested.
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Customer Birth Month Name (LP: Customer Birth Month Name)
The name of the month a customer was born ("January"). Send birthday
offers every month to celebrate your customers' special day.
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- January
- February
- March
- April
- May
- June
- July
- August
- September
- October
- November
- December
Designer Threads Spender (LP: Designer Threads Spender)
Customers with the highest AOV in formal and designer casual wear. If
a customer is "True" in this field and has a low AOV with you, they
are buying from your competitors. Reach out with a special promotion
to win more of their spending in this category.
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Direct Mail Buyer (LP: Direct Mail Buyer)
Customers with the highest propensity to purchase from direct mail.
Mail postcards or catalogs to those customers who respond best to
them.
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Discretionary Income (LP: Discretionary Income)
Household income after taxes, shelter, food, clothes, transportation,
utilities, and healthcare. Offer higher-cost bundles or upsells to
those with money to spend.
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- A) $0
- B) $1 - $9.99K
- C) $10K - $14.99K
- D) $15K - $24.99K
- E) $25K - $34.99K
- F) $35K - $44.99K
- G) $45K - $54.99K
- H) $55K - $64.99K
- I) $65K - $74.99K
- J) $75K - $84.99K
- K) $85K - $99.99K
- L) $100K - $124.99K
- M) $125K - $250K
Dual Income No Kids (LP: Dual Income No Kids)
Dual-income households with no kids (DINKS). Married couples with
money to spend. Use creative images and copy that speak to these
customers.
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Early Teen Child Present (LP: Early Teen Child Present)
At least one child, between 11 and 15, lives in the household.
Customize the images and featured products in ads based on the age of
the child in the household.
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Early Teen Female Present (LP: Early Teen Female Present)
At least one female, between 11 and 15, lives in the household.
Customize the images and featured products in ads based on the age and
gender of the child in the household.
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Early Teen Male Present (LP: Early Teen Male Present)
At least one male, between 11 and 15, lives in the household.
Customize the images and featured products in ads based on the age and
gender of the child in the household.
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Fashion Accessory Spender (LP: Fashion Accessory Spender)
Customers with the highest AOV in fashion accessories. If a customer
is "True" in this field and has a low AOV with you, they are buying
from your competitors. Reach out with a special promotion to win more
of their spending in this category.
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Female and Male Apparel Spender (LP: Female and Male Apparel
Spender)
Customers with the highest AOV in men's and female's apparel. If a
customer is "True" in this field and has a low AOV with you, they are
buying from your competitors. Reach out with a special promotion to
win more of their spending in this category.
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Gender (LP: Gender)
The gender of the customer. Offer line extensions or cross-sell items
geared towards the gender of the customer. Also, customize creative
based on gender.
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Home Ownership (LP: Home Ownership)
Whether the individual is a homeowner or renter. Use images and copy
that fit the homeownership status of your customer.
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- Definite Renter
- Probable Renter
- Probable Owner
- Definite Owner
Household Composition (LP: Household Composition)
Represents the family composition of the household, such as married
couple with children, married couple with no children, or single
female with no children. Use images that fit the life of your
customer.
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- A) Likely Married With Children
- B) Likely Married
- C) Male Head of Household With Children
- D) Male Head of Household
- E) Female Head of Household With Children
- F) Female Head of Household
- G) Single Adult with Children
- H) Single Adult
Housing Type (LP: Housing Type)
Type of structure of the building in which the household resides.
Based on the Record Type Code from USPS and property tax/deed data.
Use images and copy that fit the type of home your customer lives in.
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- Multi-Family
- Single-Family
Income (LP: Income)
Household income before taxes, shelter, food, clothes, transportation,
utilities, and healthcare. Offer higher-cost bundles or upsells to
those with money to spend.
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- A) $0 - $14.99K
- B) $15K - $19.99K
- C) $20K - $29.99K
- D) $30K - $39.99K
- E) $40K - $49.99K
- F) $50K - $74.99K
- G) $75K - $99.99K
- H) $100K - $124.99K
- I) $125K - $149.99K
- J) $150K - $174.99K
- K) $175K - $199.99K
- L) $200K - $249.99K
- M) $250K
Late Teen Child Present (LP: Late Teen Child Present)
At least one child, between 16 and 17, lives in the household.
Customize the images and featured products in ads based on the age of
the child in the household.
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Late Teen Female Present (LP: Late Teen Female Present)
At least one female, between 16 and 17, lives in the household.
Customize the images and featured products in ads based on the age and
gender of the child in the household.
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Late Teen Male Present (LP: Late Teen Male Present)
At least one male, between 16 and 17, lives in the household.
Customize the images and featured products in ads based on the age and
gender of the child in the household.
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Marital Status (LP: Marital Status)
Marital status of individual (single or married). Use images and copy
that fit the marital status of your customer.
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Net Worth (LP: Net Worth)
The household's assets minus liabilities. Learn which customers are
the wealthiest and offer exclusive designs or limited-run, higher-cost
products.
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- A) $0 - $24.99K
- B) $25K - $49.99K
- C) $50K - $74.99K
- D) $75K - $99.99K
- E) $100K - $149.99K
- F) $150K - $249.99K
- G) $250K - $499.99K
- H) $500K - $749.99K
- I) $750K - $999.99K
- J) $1.00M - $1.99M
- K) $2.00M - $2.99M
- L) $3.00M+
Number of Children (LP: Number of Children)
The number of children in a household. If there is a single child or
many children in the household, send higher-resonating creative images
and copy based on that family dynamic.
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Online Buyer (LP: Online Buyer)
Customers with the highest propensity to purchase online. Include
customers who favor online purchasing in your email campaigns or
onboard to Meta for Facebook and Instagram campaigns.
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Preschool Aged Child Present (LP: Preschool Aged Child Present)
At least one child, between 3 and 5, lives in the household. Customize
the images and featured products in ads based on the age of the child
in the household.
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Preschool Aged Female Present (LP: Preschool Aged Female Present)
At least one female, between 3 and 5, lives in the household.
Customize the images and featured products in ads based on the age and
gender of the child in the household.
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Preschool Aged Male Present (LP: Preschool Aged Male Present)
At least one male, between 3 and 5, lives in the household. Customize
the images and featured products in ads based on the age and gender of
the child in the household.
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Presence of Children (LP: Presence of Children)
Indicates the presence of at least one child within the household.
Important: A blank or false in this field should be treated as an
"unknown," and not a indicator there are no children in the household.
If children are in the household, send higher-resonating creative
images and copy based on that family dynamic.
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Recent Childrens Product Buyer (LP: Recent Childrens Product
Buyer)
Customers who purchased children's products in the last 12 months.
Reach lapsed customers who are actively buying children's products
from competitors.
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Recent Female and Male Apparel Buyer (LP: Recent Female and Male
Apparel Buyer)
Customers who purchased male and female apparel in the last 12 months.
Reach lapsed customers who have purchased male and female apparel from
your competitors with an amazing promotion.
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Retail Buyer (LP: Retail Buyer)
Customers with the highest propensity to purchase in-store. This group
also likes to research online before buying. Push customers who prefer
to purchase in-store to your nearest locations.
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School Aged Child Present (LP: School Aged Child Present)
At least one child, between 6 and 10, lives in the household.
Customize the images and featured products in ads based on the age of
the child in the household.
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School Aged Female Present (LP: School Aged Female Present)
At least one female, between 6 and 10, lives in the household.
Customize the images and featured products in ads based on the age and
gender of the child in the household.
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School Aged Male Present (LP: School Aged Male Present)
At least one male, between 6 and 10, lives in the household. Customize
the images and featured products in ads based on the age and gender of
the child in the household.
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Spouse Birth Month Name (LP: Spouse Birth Month Name)
The name of the month a customer's spouse was born ("January"). Target
your customer's spouse and send a gift guide ahead of your customer's
birthday, Mother's or Father's Day, the holiday season, etc.
View Values
- January
- February
- March
- April
- May
- June
- July
- August
- September
- October
- November
- December
Toddler Aged Child Present (LP: Toddler Aged Child Present)
At least one child, between 0 and 2, lives in the household. Customize
the images and featured products in ads based on the age of the child
in the household.
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Toddler Aged Female Present (LP: Toddler Aged Female Present)
At least one female, between 0 and 2, lives in the household.
Customize the images and featured products in ads based on the age and
gender of the child in the household.
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Toddler Aged Male Present (LP: Toddler Aged Male Present)
At least one male, between 0 and 2, lives in the household. Customize
the images and featured products in ads based on the age and gender of
the child in the household.
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