Getting Started: Klaviyo App

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

Customers with the highest propensity to purchase men's cosmetic products. Send related offers to those with an interest in men's cosmetic products.

Customers with the highest propensity to be interested in all-natural personal care products. Send related offers to those purchasers of all-natural personal care product users.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

Customers with the highest propensity to seek out new personal care products. If you are offering a new line of products or want to highlight the benefits of a new ingredient, these customers will likely be early adopters.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Customers with the highest propensity to subscribe to beauty or personal care services or boxes. If you offer a clothing or accessories subscription, these customers will most likely be interested.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to be price sensitive regarding personal care products. When you have a big sale on your best sellers or higher-end products, ensure these customers have extra touchpoints built into the campaign.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

Customers with the highest propensity to purchase women's cosmetic products. Send related offers to those with an interest in women's cosmetic products.

Customers with the highest propensity to purchase women's fragrance products. Send related offers to those with an interest in women's fragrance products.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Customers with the highest propensity to shop for baby supplies. Send related offers to those purchasers baby supplies.

Households with an interest children's books. Send related offers to those with an interest children's books.

Customers with the highest propensity to subscribe to clothing and accessory services or boxes. If you plan to offer a clothing or accessories subscription, these customers will most likely be interested.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

At least one female, between 11 and 15, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 11 and 15, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

At least one female, between 16 and 17, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 16 and 17, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

At least one female, between 3 and 5, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 3 and 5, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

At least one female, between 6 and 10, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 6 and 10, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

At least one female, between 0 and 2, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 0 and 2, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Customers with the highest propensity to subscribe to clothing and accessory services or boxes. If you plan to offer a clothing or accessories subscription, these customers will most likely be interested.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest AOV in formal and designer casual wear. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Customers with the highest percentage of purchases between September 1 and November 30. Advertise your latest fall line or best Black Friday deals to those who buy the most this season. Holidays in this season include Back to School, Halloween, Black Friday, and Cyber Monday.

Customers with the highest AOV in fashion accessories. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Customers with the highest propensity to shop in high-end stores (specialty or department). Send high-end offers to those with a history of spending big in specialty or department stores.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers who purchased formal and designer casual wear in the last 12 months. Reach lapsed customers who are actively buying formal and designer casual wear from competitors.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

Customers with the highest percentage of purchases between March 1 and May 30. Advertise your latest spring line to those who buy the most in this season. Holidays in this season include Easter, Passover, Mother's Day, and Memorial Day.

Customers with the highest percentage of purchases between June 1 and August 31. Advertise your summer products to those who buy the most in this season. Holidays in this season include Father's Day, July 4th, and Back to School.

Customers with the highest AOV in this segment. These are younger, active adults who enjoy the outdoors. They decorate their homes and wardrobes with the latest trends in home decor and fashion. These customers spend the most on leading-edge products or services and are willing to pay for early access. They are ideal for a sneak peek of your latest line of products or a pre-sale option.

Customers with the highest percentage of purchases between December 1 and February 28/29. Advertise your best holiday offers to those who buy the most in this season. Holidays in this season include Christmas, Chanukah, New Year, and Valentine's Day.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Customers with the highest propensity to shop for baby supplies. Send related offers to those purchasers baby supplies.

Customers with the highest AOV in children's products. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers with the highest propensity to subscribe to clothing and accessory services or boxes. If you plan to offer a clothing or accessories subscription, these customers will most likely be interested.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest AOV in formal and designer casual wear. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

At least one child, between 11 and 15, lives in the household. Customize the images and featured products in ads based on the age of the child in the household.

At least one female, between 11 and 15, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 11 and 15, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

Customers with the highest AOV in fashion accessories. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers with the highest AOV in men's and female's apparel. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

At least one child, between 16 and 17, lives in the household. Customize the images and featured products in ads based on the age of the child in the household.

At least one female, between 16 and 17, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 16 and 17, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

At least one child, between 3 and 5, lives in the household. Customize the images and featured products in ads based on the age of the child in the household.

At least one female, between 3 and 5, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 3 and 5, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers who purchased children's products in the last 12 months. Reach lapsed customers who are actively buying children's products from competitors.

Customers who purchased male and female apparel in the last 12 months. Reach lapsed customers who have purchased male and female apparel from your competitors with an amazing promotion.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

At least one child, between 6 and 10, lives in the household. Customize the images and featured products in ads based on the age of the child in the household.

At least one female, between 6 and 10, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 6 and 10, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

At least one child, between 0 and 2, lives in the household. Customize the images and featured products in ads based on the age of the child in the household.

At least one female, between 0 and 2, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

At least one male, between 0 and 2, lives in the household. Customize the images and featured products in ads based on the age and gender of the child in the household.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Customers with the highest propensity to subscribe to food or beverage services or boxes. If you plan to offer a food or beverage subscription, these customers will most likely be interested.

Customers with the highest propensity to purchase fresh foods. Send related offers to those with an interest in fresh foods.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Customers with the highest propensity to purchase gluten-free foods. Send related offers to those with an interest in gluten-free foods.

Households with an interest in high-quality and gourmet foods. Reach these "foodies" with offers for high-end foods and kitchen gadgets.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Customers with the highest propensity to be vegetarians. Send related offers to those with an interest in vegetarian options.

Households with an interest in buying food by mail. Mail postcards or catalogs to those customers who respond best to them.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

Customers with the highest propensity to have meal kits delivered. This group is ideal for offers around meal kits and any mailed food service since receiving food via mail is normalized for them.

Customers with the highest propensity to prefer meatless products. Send related offers to those with an interest in vegan or meatless options.

Households with an interest in natural foods and beverages. Send related offers to those with an interest in natural foods and beverages.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Customers with the highest propensity to purchase organic foods. Send related offers to those with an interest in organic foods.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to take the time to prepare their own ingredients for their meals (buy lettuce instead of bagged salad). These individuals are passionate about the ingredients that go into their meals. Send them related offers for high-quality products and gadgets to help them prepare those ingredients.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Households with an interest in DIY and home improvement projects. Send related offers to those interested in tools, materials, and home improvement tips.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Households with an interest in gardening. Send related offers to those with an interest in cookbooks.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Customers with the highest propensity to purchase green products for their household. Send related offers to those who pruchase green products.

Customers that hold a related credit card. Select those with a home improvement credit card, which indicates they frequently spend in this category.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Customers with the highest propensity to start a renovation project in the upcoming 12 months. Send related offers to those with an interest in DIY and home improvement.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Customers with the highest propesnity to buy high-end furniture. Send high-end offers to those with a history of spending big on furniture.

Customers with the highest propensity to have friends and family over to their house for visits and holidays. Since these consumers are always hosting, reach them with offers related to how they can make their homes more warm and welcoming.

Households with an interest in buying furniture by mail. Mail postcards or catalogs to those customers who respond best to them.

Customers that hold a related credit card. Select those with a home improvement credit card, which indicates they frequently spend in this category.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Customers with the highest propensity to start a renovation project in the upcoming 12 months. Send related offers to those with an interest in DIY and home improvement.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Households with an interest interior decoration books. Send related offers to those with an interest interior decoration books.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Customers with the highest propesnity to upgrade kitchen and household appliances. Promote the latest appliances models to customers likely to upgrade.

Households with an interest in cook or culinary books. Send related offers to those with an interest in cookbooks.

Households with an interest in cooking. Send related offers to those with an interest in cooking.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Customers with the highest propensity to have fresh food delivered to their homes. These customers value their time and enjoy fresh foods. Offer gadgets and related services to save them time on their healthy eating.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Households with an interest in high-quality and gourmet foods. Reach these "foodies" with offers for high-end foods and kitchen gadgets.

Customers with the highest AOV in home decor products. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Estimated home market value for property. This field uses a combination of government and third-party data to derive market value. Alter your promotion and creative depending on the significance of your customer's home value.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Customers with the highest AOV in kitchen and bath products. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers who have the highest AOV in kitchen and home publications. Send those who spend the most on kitchen and home publications offers for your magazine, catalogs, or physical media.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers who purchased home decor in the last 12 months. Reach lapsed customers who have purchased home decor products from your competitors with an amazing promotion.

Customers who purchased kitchen and bath products in the last 12 months. Reach lapsed customers who have purchased kitchen and bath products from your competitors with an amazing promotion.

Customers who purchased a kitchen and home publication in the last 12 months. Reach lapsed customers who have purchased kitchen and home publications from your competitors with an amazing promotion.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Customers with the highest propensity to subscribe to clothing and accessory services or boxes. If you plan to offer a clothing or accessories subscription, these customers will most likely be interested.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest AOV in formal and designer casual wear. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Customers with the highest percentage of purchases between September 1 and November 30. Advertise your latest fall line or best Black Friday deals to those who buy the most this season. Holidays in this season include Back to School, Halloween, Black Friday, and Cyber Monday.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Customers with the highest propensity to shop in high-end stores (specialty or department). Send high-end offers to those with a history of spending big in specialty or department stores.

Customers with the highest AOV in high-end or high-ticket male apparel. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Customers who purchased male apparel in the last 12 months. Select the top 20% of customers who spend the most when buying from other brands in category

Customers who purchased higher-ticket merchandise in the last 12 months. This includes dress clothes, casual wear, shoes, tools and gifts. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers who purchased male apparel in the last 12 months. Reach lapsed customers who are actively buying male apparel from competitors.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

Customers with the highest percentage of purchases between March 1 and May 30. Advertise your latest spring line to those who buy the most in this season. Holidays in this season include Easter, Passover, Mother's Day, and Memorial Day.

Customers with the highest percentage of purchases between June 1 and August 31. Advertise your summer products to those who buy the most in this season. Holidays in this season include Father's Day, July 4th, and Back to School.

Customers with the highest percentage of purchases between December 1 and February 28/29. Advertise your best holiday offers to those who buy the most in this season. Holidays in this season include Christmas, Chanukah, New Year, and Valentine's Day.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Households with an interest in boating. Send related offers to those with an interest in boating.

Households with an interest in camping and hiking. Send related offers to those with an interest in camping and hiking.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Households with an interest in fishing. Send related offers to those with an interest in fishing.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Households with an interest in hunting and shooting. Send related offers to those with an interest in hunting and shooting.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

Households with an interest in running for exercise. Send related offers to those with an interest in running.

Households with an interest in this type of travel. Send related offers to those with an interest in traveling via RV or campers.

Households with an interest in skiing or snowboarding. Send related offers to those with an interest in winter sports.

Customers that hold a related credit card. Select those with a sporting goods credit card, which indicates they frequently spend in this category.

Households with an interest in sports participation. Send related offers to those with an interest in participating in sports.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Households with an interest in boating. Send related offers to those with an interest in boating.

Households with an interest in camping and hiking. Send related offers to those with an interest in camping and hiking.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Customers with the highest propensity to participate in fantasy sports. Send related offers to those who participate in fantasy sports.

Households with an interest in fishing. Send related offers to those with an interest in fishing.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Households with an interest in golf. Send related offers to those with an interest in golf.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Households with an interest in hunting and shooting. Send related offers to those with an interest in hunting and shooting.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

Households with an interest in skiing or snowboarding. Send related offers to those with an interest in winter sports.

Customers with the highest propensity to attend professional sporting events. Send related offers to those who attend sporting events.

Customers that hold a related credit card. Select those with a sporting goods credit card, which indicates they frequently spend in this category.

Households with an interest in sports participation. Send related offers to those with an interest in participating in sports.

Customers with the highest propensity to be readers of sports magazines or books. Customers who reach about sports online, in magazines or books

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Customers with the highest propensity to be AirBnb or Vrbo hosters. Reach those who are typically AirBnb or Vrbo hosters to highlight the benefits of your travel packages.

Customers with the highest propensity to be AirBnb or Vrbo users. Reach those who typically book via AirBnb or Vrbo to highlight the benefits of your travel packages.

Customers with the highest propensity to pay slightly more for an airline coach seat with more leg room. Send high-end offers to those with a history of upgrading their airline seats.

Households with an interest in this type of travel. Send related offers to those with an interest in traveling for business.

Households with an interest in this type of travel. Send related offers to those interested in cruises.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Households with an interest in this type of travel. Send related offers to those with an interest in traveling within the USA.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Households with an interest in this type of travel. Send related offers to those with an interest in traveling internationally.

Households with an interest in this type of travel. Send related offers to those with an interest in traveling leisurely.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

Households with an interest in this type of travel. Send related offers to those with an interest in traveling via RV or campers.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

Households with an interest in this type of travel. Send related offers to those with an interest in timeshares.

Customers that hold a related credit card. Select those with a travel and entertainment credit card, which indicates they frequently spend in this category.

Households with an interest in any type of travel. Send related offers to those with an interest in traveling.

Customers with the highest propensity to spend $4,000+ annually on personal vacations. Send high-end offers to those with a history of spending big on vacations.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Customers with the highest propensity to subscribe to clothing and accessory services or boxes. If you plan to offer a clothing or accessories subscription, these customers will most likely be interested.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest AOV in formal and designer casual wear. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Customers with the highest percentage of purchases between September 1 and November 30. Advertise your latest fall line or best Black Friday deals to those who buy the most this season. Holidays in this season include Back to School, Halloween, Black Friday, and Cyber Monday.

Customers with the highest AOV in fashion accessories. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers with the highest AOV in men's and female's apparel. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Customers with the highest propensity to shop in high-end stores (specialty or department). Send high-end offers to those with a history of spending big in specialty or department stores.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

Customers with the highest percentage of purchases between March 1 and May 30. Advertise your latest spring line to those who buy the most in this season. Holidays in this season include Easter, Passover, Mother's Day, and Memorial Day.

Customers with the highest percentage of purchases between June 1 and August 31. Advertise your summer products to those who buy the most in this season. Holidays in this season include Father's Day, July 4th, and Back to School.

Customers with the highest AOV in this segment. These are younger, active adults who enjoy the outdoors. They decorate their homes and wardrobes with the latest trends in home decor and fashion. These customers spend the most on leading-edge products or services and are willing to pay for early access. They are ideal for a sneak peek of your latest line of products or a pre-sale option.

Customers with the highest percentage of purchases between December 1 and February 28/29. Advertise your best holiday offers to those who buy the most in this season. Holidays in this season include Christmas, Chanukah, New Year, and Valentine's Day.

The customer's age rolled up into two-year bands from 18 to 100. Use images and copy that best fit the age of each customer.

Customers with the highest propensity to subscribe to clothing and accessory services or boxes. If you plan to offer a clothing or accessories subscription, these customers will most likely be interested.

The name of the month a customer was born ("January"). Send birthday offers every month to celebrate your customers' special day.

Customers with the highest AOV in formal and designer casual wear. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Customers with the highest propensity to purchase from direct mail. Mail postcards or catalogs to those customers who respond best to them.

Household income after taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Dual-income households with no kids (DINKS). Married couples with money to spend. Use creative images and copy that speak to these customers.

Customers with the highest percentage of purchases between September 1 and November 30. Advertise your latest fall line or best Black Friday deals to those who buy the most this season. Holidays in this season include Back to School, Halloween, Black Friday, and Cyber Monday.

Customers with the highest AOV in fashion accessories. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

The gender of the customer. Offer line extensions or cross-sell items geared towards the gender of the customer. Also, customize creative based on gender.

Customers with the highest propensity to shop in high-end stores (specialty or department). Send high-end offers to those with a history of spending big in specialty or department stores.

Customers with the highest AOV in high-end or high-ticket female apparel. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

Whether the individual is a homeowner or renter. Use images and copy that fit the homeownership status of your customer.

Represents the family composition of the household, such as married couple with children, married couple with no children, or single female with no children. Use images that fit the life of your customer.

Type of structure of the building in which the household resides. Based on the Record Type Code from USPS and property tax/deed data. Use images and copy that fit the type of home your customer lives in.

Household income before taxes, shelter, food, clothes, transportation, utilities, and healthcare. Offer higher-cost bundles or upsells to those with money to spend.

Marital status of individual (single or married). Use images and copy that fit the marital status of your customer.

Customers with the highest AOV in mid-end or mid-ticket female apparel. If a customer is "True" in this field and has a low AOV with you, they are buying from your competitors. Reach out with a special promotion to win more of their spending in this category.

The household's assets minus liabilities. Learn which customers are the wealthiest and offer exclusive designs or limited-run, higher-cost products.

The number of children in a household. If there is a single child or many children in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers with the highest propensity to purchase online. Include customers who favor online purchasing in your email campaigns or onboard to Meta for Facebook and Instagram campaigns.

Indicates the presence of at least one child within the household. Important: A blank or false in this field should be treated as an "unknown," and not a indicator there are no children in the household. If children are in the household, send higher-resonating creative images and copy based on that family dynamic.

Customers who purchased female apparel in the last 12 months. Reach lapsed customers who are actively buying female apparel from competitors.

Customers with the highest propensity to purchase in-store. This group also likes to research online before buying. Push customers who prefer to purchase in-store to your nearest locations.

The name of the month a customer's spouse was born ("January"). Target your customer's spouse and send a gift guide ahead of your customer's birthday, Mother's or Father's Day, the holiday season, etc.

Customers with the highest percentage of purchases between March 1 and May 30. Advertise your latest spring line to those who buy the most in this season. Holidays in this season include Easter, Passover, Mother's Day, and Memorial Day.

Customers with the highest percentage of purchases between June 1 and August 31. Advertise your summer products to those who buy the most in this season. Holidays in this season include Father's Day, July 4th, and Back to School.

Customers with the highest percentage of purchases between December 1 and February 28/29. Advertise your best holiday offers to those who buy the most in this season. Holidays in this season include Christmas, Chanukah, New Year, and Valentine's Day.

Customers with the highest propensity to be purchasers of plus-sized women's clothing. Send related offers to those purchasers of plus-sized women's clothing.